Hopped up with attitude and a bit of clouded judgment, Rethink is a NEIPA (New England Style IPA) that’s not afraid to express its big luscious ideas. It’s the friend you hang out with when you’re looking to bend your mind. Their bold ideas go down easy in spite of the slightly opaque place from which they spring. Copper-gold with a lacy head, plummy aroma and citrusy character flecked with fig and pine, a hint of malt tempers the bitter finish. Go ahead. Get down and dirty and let those musings flow. This NEIPA will never judge you for it.

This beer is an experience of such perceptual vastness you have to reconfigure your mental models of the world to assimilate it. Life and this beer are in between banality and wonder, between disconnection and radiant ecstasy, uninfected by the here and now to living in the present.

Peaches found their way from China to the western world along the Silk Road. Mangoes made their journey from India where the golden fruit is considered sacred. Each found their way into this refreshingly bright IPA with a heady aroma and nectarous middle befitting two of the planet’s most cherished fruits. Its hoppy finish derived from centennial, cascade, azacca and simcoe hops lingers just long enough to catch a glint of summer sun in the glass.

Like a vapor, we materialize, suspended in animation for longer than we can remember, but shorter than eternity. We do not decide when we appear, but abiding is fully within our grasp – in fact, it is our charge. We are the substance of change, transforming desolation to bountiful harvest. This New England Style Double IPA is a reminder to abide well in this abbreviated reality. Life is but a vapor … Mix in. Make the most of it. Share it with others.